Marketo Whisperer Blogs
Consistently setting Acquisition Program (AP) is a best practice for data completeness and reporting (if you need a refresher on the importance, start here!), but it's possible to find yourself in a situation where this best prac...
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More Marketo Engage customers are bringing Adobe Experience Platform (AEP) into their marketing tech stack or are new-to-Marketo customers who have purchased AEP and made the decision to simultaneously move to Marketo as their new...
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To achieve greater reporting potential with Marketo Engage, you should always be defining Program Membership, Program Success, and Acquisition Program! This is because Marketo Engage offers several out of the box reports that need...
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As a former lead digital strategist and MOPs team member, one of the things that kept me up at night was quantifying operational efficiencies. Sure, I could tell you the CPL of my Summer Product Marketing Campaign and even tell yo...
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