To achieve greater reporting potential with Marketo Engage, you should always be defining Program Membership, Program Success, and Acquisition Program! This is because Marketo Engage offers several out of the box reports that need...
As a former lead digital strategist and MOPs team member, one of the things that kept me up at night was quantifying operational efficiencies. Sure, I could tell you the CPL of my Summer Product Marketing Campaign and even tell yo...